ASA Adjudication on Anastasia Overseas Inc t/a www. Russian. The complainant challenged whether:

ASA Adjudication on Anastasia Overseas Inc t/a www. Russian. The complainant challenged whether:

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An advertising seen in the TV listings website www. Radiotimes.com for the Russian Bride site, www. Russianbrides.com. The advertisement showcased a lady, noticeable through the upper body up, using a low-cut bra, searching for during the digital digital digital camera with pouted lips. Text alongside the image reported ” Sexy sensations that are russian FLIRT NOW! “

1. The advertisement ended up being unpleasant, since it had been overtly sexual; and

2. The advertisement ended up being reckless, as it had been inappropriately positioned on a web page that could be seen by young ones.

1. & 2. Anastasia Global Inc t/a www. Russianbrides.com (Anastasia Overseas) didn’t reaction to the ASA’s enquiries.

Immediate Media business London Ltd, the publisher of broadcast occasions, stated that the advertising had been offered straight onto their site by their system trading partner. They stated that as they didn’t have direct control of the adverts which were offered onto their site, that they had comprehensive block listings in position, including particular groups and advertisers that have been perhaps not accepted. Nonetheless, in this situation, despite a automated block on adverts of a grownup, provocative or suggestive nature, the advertisement ended up being offered onto their web site. Read more